West Architecture is an award-winning practice based in London whose work is noted for its rational approach and high attention to detail.

Our understated identity references ‘defined space’ rather than physical structure alone. This concept is expressed by trapping the negative space surrounding the letterforms, resulting in a simple and assertive logotype. To reinforce this structural approach across a range of applications, the logotype and other elements are positioned in the lower-left corner of each layout, providing flexibility and coherence throughout all materials.