Vin de Plage is a rosé brand that celebrates the French art de vivre, made iconic by the bohemian glamour of 50s and 60s Saint-Tropez. The first vintage was created in collaboration with Maîtres Vignerons de Saint-Tropez, the cooperative of winemakers whose vines border Pampelonne Beach.

The label motif takes inspiration from the distinctive striped parasols of the Côte d’Azur, modified to yellow to channel the sunshine spirit of the Mediterranean. The wordmark is a bespoke typeface distinguished by its modulated stroke widths and diagonal stress – a nod to the work of pioneering typographer Enric Crous-Vidall.