The Velo House is a cycling community hub in Tunbridge Wells, comprising a café and shop.

This start-up business required an identity system appealing to cyclists and non-cyclists alike. Our visual system combines a custom compressed typeface with contrasting circular ‘O’s that bring a light-hearted illustrative element into play. The device subtly integrates the symbolic essence of cycling into every aspect of the brand, from signage and menus to marketing material and cycling jerseys.