The Restory is an on-demand handbag and shoe restoration service. It brings the highest quality care to London’s luxury shoppers through its outlets in Selfridges and Harrods. Believing that real luxury is found in craftsmanship and longevity, Restory champions the longer life cycle of luxury goods.

We came on board as the start-up, previously known as The Shine Box, had set its sights on a relaunch. We clarified its positioning and values and renamed it The Restory. The logotype is a custom typeface juxtaposing high-contrast serifs, synonymous with fashion, with a more utilitarian stencil style, reflecting the craft of luxury product aftercare. The identity extends across marketing materials for launches and the website.