New British Inventors was a campaign by The British Council celebrating ten of the UK’s most progressive design practices. The campaign came to life at a series of events across Europe, Asia, and Australia. With a programme of talks and workshops as a stimulus, it created a platform for international debate about design’s potential to shape the future.

The graphic identity features overlapping juxtaposed imagery and print formats to reflect the rich diversity of the practices and their projects. Text in red and blue spot colours gives the campaign an unmistakably British voice.