Responding to the evolving quick-service landscape, McDonald’s instigated a major design direction shift, focusing on quality ingredients, simplicity in design, and the people stories at the heart of the company.

To help express the brand’s new vision, internally and externally, we directed multiple photoshoots to produce a comprehensive library of brand photography. The resulting image suite featured across interiors worldwide, most notably for the world’s largest McDonald’s restaurant, set up at the Olympic Park during London 2012.