As part of a significant shift in design direction, McDonald’s Europe developed a set of guidelines to help communicate new initiatives across international markets.

Supporting the introduction of a fresh palette of colours and materials for the updated restaurant design strategies, we created the European Colour Code Guidelines. The bespoke binder is case-bound in dyed linen book cloth with foil-blocked type. Other custom features include an integrated sample tray and matt-black powder-coated binder rings.