Castalana 69 is a six-storey office development in Madrid designed by Heatherwick Studio for El Corte Inglés, Spain’s famous department store brand. The future-forward workplace is centred on human interaction, wellbeing, and sustainability. The building features a lush green atrium at its heart, a programmable roof garden, and a podium hosting a range of third-space amenities.

Our approach was to deepen the awareness of the biophilic aspects of the building by immersing the audience in evocative images of tropical greenery. Marketing material led with these core visuals as an emotive initiation into the brand vision. The typographic treatment is sympathetic to the organic theme, while the logo is a stylised interpretation of a structural detail from the rooftop pergola.