Mooi is a specialist independent fashion boutique on Kensington High Street. It offers an eclectic selection of luxury textiles, hard-to-find designer labels, and one-off designer womenswear pieces sourced worldwide.

Inspired by the boutique’s hand-crafted pieces, our bespoke logotype was screen-printed by hand on 100% cotton paper for swing tags and launch materials. The identity extends across signage and the website.